2016 was a great year for PLAY. The last half of the year I was asked to help transform the marketing department at ICS Credit cards into a futureproof team. Transitions like this don’t happen overnight of course, and it will take a good chunk of my time in 2017 too. As head of marketing and customer experience I am coaching the ICS team into customer centric thinking and making creative thinking part of the day to day business.
Also, I have moved last week to Zandvoort, a little village at the sea, near Amsterdam. For me the beach is the best place where you can play and develop new ideas and therefore it made sense to move here. All PLAY sessions for both businesses as charities will take place at the beach as of now.
For 2017 I wish you more time. More time to reflect. More time to be bored. More time to play.
All the best, Annelies